To help Fruit Shoot reclaim it’s cool status among youngsters, we developed a major fully integrated campaign called ‘What's your juice?' that helped kids connect with something they truly care about: getting new skills to wow their friends in the playground.

Launched by five TV adverts the campaign also contained a portal with 4 interactive skill testes and a series of “how to” videos. To further highlight the skills platform and bring the campaign to life, Fruit Shoot developed an entertainment programme packed with the latest and coolest skills, where kids were encouraged to try something new.

Director:  Greg Gray
Editor: Sam Sneade
Creatives: Diego Cardoso de Oliveira + me
CD: Marc Hatfield
ECD: Nick Gill
Producers: Kristin Armstrong