Hey, hi.

I'm a Brazilian-born creative director with 20 years of experience working across three continents. I started in São Paulo at Africa before moving to London, where I worked at BBH, Mother, and AMV BBDO.

My work is part of MoMA's permanent collection and has been recognized by every major award show, earning over 30 Grand Prix. I'm a three-time D&AD Black Pencil winner, an Emmy nominee, and a recipient of both Titanium and Glass Lions at Cannes.

I was voted into Adweek's Creativity 100 and named the most awarded copywriter in the world by The World Creative Rankings, as well as the second most awarded creative globally by the Cannes Lions Global Creativity Report.

I've led campaigns like IKEA Beds, Axe Apollo, Blood and Viva La Vulva, work that made a cultural dent while driving commercial success. My work for Essity helped turn purpose into a business driver, fueling growth from $450 million to $1 billion and establishing Bodyform as the fastest-growing femcare brand in the world.

I'm now a Creative Director on iPhone at Apple and live in California with my wife, Katja, and our two kids, Carlota and Otto.

Thanks for reading about me.



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