To celebrate the launch of the new iPad Pro, Nike designed an exclusive sneaker for Tim Cook using sustainable materials.
The social film became Apple’s #2 most shared post of all time on Instagram.


Director: Nick Sokoloff
DOP: Emerson Duggan
Creatives: Diego Cardoso de Oliveira + me
CD: Mike Crowe & Rob Messeter
GCD: Alan Buchanan & Brooks Jackson
Producer: Ed Case