IKEA
Make Room for
your Life

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Mess and clutter keep people apart emotionally as well as physically.
To illustrate this, we created a music video where a couple finds itself trapped inside a mazed made out of all the things in their homes.  




Director: Adam Berg
DOP: Mattias Montero
Editor: Paul Hardcastle
Sound: Sam Ashwell
Creatives: Diego Cardoso de Oliveira + me
CD: Freddy Mandy & Tim McNaughton
ECD: Robert Saville & Mark Waites
Producer: Harriette Larder

Activation

We used other medias like press, OOH and even short documentaries to take the campaign idea further and showcase different examples where good storage can improve life at home. Social films directed by Charlie Inman

IKEA Presents
Harry’s Recors

IKEA Presents
Jess’ Trainers


Case
Study


Poster
and Print



Awards

British Arrows Awards 2013 - UK TV Series
Silver Award

Big Campaign 2013
Silver Award and Finalist

More Work

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© CAIO