Articles

︎ https://www.thinkbox.tv/creative/3-great-ads-i-had-nothing-to-do-with/caio-giannella-and-diego-de-oliveira/

︎ https://open.spotify.com/episode/5iXKcIiVMQJWKjJ8gLhoKk

Jury Participation
2022 - Shots Awards
2019 - AICP Awards
2018 - New York Festival

Hey, hi.

I’m a Brazilian-born creative director with a career spanning over 20 years, three continents and created a number of industry first ideas that made a dent in culture.

I helped big clients solve tough business challenges, build their brands and gain market share but also helped business like Libresse, then a small client, become the fastest growing feminine care brand in the world.

I was named the most awarded copywriter in the world by The World Creative Rankings 2020, the second most awarded creative on the 2019 Global Creativity Report by Cannes Lions and was featured on Adweek's Creative 100 for 2020.

My work is part of MOMA’s permanent collection (technically is stored in a state-of-the-art temperature-controlled building in Pennsylvania) and has been recognized by every major award show in the world with over 30 Grand Prix wins. I’m a three-time D&AD Black Pencil winners, Emmy Nominee as well as Cannes Lions Titanium and Glass Lions recipient.

I started at Africa São Paulo back in 2006, where I was hired to help build the agency's digital offering. The following year the agency become the second most awarded agency globally in Cyber at the Cannes Lions Festival.

After that, I moved to BBH London and created global advertising for Johnnie Walker, Levi's and Axe. During that period, I represented the UK in the Cannes Young Lions competition, and developed an activation-led campaign for Axe Apollo that made it the best selling new variant in key markets.

In 2012, I joined Mother London and led campaigns for Stella Artois Cidre, Castello, Powerade and IKEA. After that, I moved to AMV BBDO, where I sat on the Board of Directors and helped the agency become the fourth most awarded agency globally in Cannes as well as the number one agency in Europe and the UK.

At AMV BBDO I won and led the global account for Virgin Atlantic and Virgin Holidays. The work developed for Essity helped propel the company globally while igniting a business transformation internally, which saw purpose become a core function for the Essity brands.

This shift helped fuel a decade-long business growth for its femcare business going from 450M to a billion in revenue. Campaigns like Blood and Viva la Vulva broke advertising and societal taboos around periods and intimate care. Not only it killed the infamous blue liquid but also helped Barbie figure out she should have a vulva.

I’m currently working at Apple Inc. in California.

Thanks for reading about me.

MORE WORK

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