SNKR
Made on iPad

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Nike Air Max ’86s. #MadeoniPad. #ShotoniPhone.

To celebrate the launch of the new iPad Pro, Nike designed an exclusive sneaker for Tim Cook using sustainable materials.
The social film became Apple’s #2 most shared post of all time on Instagram.

Director: Nick Sokoloff
DOP: Emerson Duggan
Creatives: Diego Cardoso de Oliveira + me
CD: Mike Crowe & Rob Messeter
GCD: Alan Buchanan & Brooks Jackson
Producer: Ed Case

Shots by Dwight Eschliman

Social

Behind the scenes

More Work

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